I will not say it is non-traditional, but I will say it did have an impact on me.
Non-traditional media, any new media is non-traditional, but then it becomes common and that is it.
Browsing around this city and this country I have seen a few ads that have impressed me, not because of the message but because of the media.
For example, before leaving to Dresden at the train station, we saw this huge, rotating posters that went from the roof 2 stories down inside the station, is this non-traditional? Nope it is not, but it is massive.
Then we see the ipad ad in Postdamer Platz, outstandingly huge but is it non-traditional? Nope it is not, but it is eye catching.
The ads on the stairs of the S-bahn and U-bahn stations, are those non-traditional? Nope, just really cool.
Floor posters, they are not non-traditional, they have been for ages, but still effective.
So, my point is, non-traditional it is also a point of view, if you have never seen it of course it will be non-traditional. How can I find a non-traditional ad in Berlin???
Even though it is not “non-traditional”, the only out of the box thing I can think of it is not even a commercial ad. I was heading home on the subway and this dude starts singing something, his dog had the poster and was walking all over the cart collecting the coins for his owner. I do step on the idea that this was an ad, not commercial as in known brands, but it was an ad. I am sorry I do not have the picture, but it was way too fast and then he left at the next station and I kept my way.
As always,
The blogger of your hearts and souls,
Hugs and kisses,
Wally
I agree with your observations that the ad's are traditional- and that they may be viewed as non-traditional because they are effective. What I've noticed is that maybe people are interpreting non-traditional and effective as synonymous. I think what could be considered non-traditional would be the people who wanted to use an LED screen in the bike wheels- now that is something that hasn't been done so non-traditional in a sense because LED screens are already used for advertising. Thanks for making me think ;)
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wally