Airport (Tegel), taxi, mall, train (subway) and bus…
All of this had something in common, what is it? It is not that they all have people, is the advertising!
Sometimes small, some medium, some big and other extra big!
Although I can’t understand what is posted at fullest, I make the effort at least to understand the product, which is where the pictures have helped me, and a lot.
So let’s move on with I can understand, the nice pretty (yes I have said pretty) part. They do catch attention, either because of the size or distribution or because they use a color that would catch your attention.
For example:
· Apple: They use every size, they are bold and it works.
· Oakley: Use pictures posted on subways and stairs, they use Shaun White as their spokes person.
· Volkswagen: Simply show the product and a description and that’s it.
Overall, it is a city where you find advertising everywhere you walk and you look. Lucky Strike (cigarrettes), also use big bold ads, showing their flavors.
Although, what I am wondering is, do they saturate the city with advertising because is cheap or because is ineffective. Curious, isn’t it?
It is true that big/important cities have ads everywhere but why? Because everybody is rushing to do their own things that they need to be bombed with ads to let the message stick for a while until the audiences realizes it is there.
Also, and let’s be honest, being in a new city, almost everything is amazing (at least in my case), so, so far I will keep informed and we’ll be more critique next time.
Ok guys, that is it for now, Broadcasting from Berlin, with all my love (available),
Hugs and kisses,
Wally
Wally,
ReplyDeleteI like the photos that you placed in your blog. It really gives an outsider the inside view of Berlin's advertisements. People worldwide can checkout what its like to sell a product or service overseas as well as compare products from there country and the way they are marketed here.
I like how you question the reader and provide some food for thought. It is enganging for your audience and makes them want to come back to read. Thats only if you provide your opinion and the answers to your questions.
Some recommendations i have for you would be to:
-Focus on less photos and more analyzes.
-Complement your humor with facts/observations of ads
I will do !!!!!! thank you for those recommendations and I will be updating it !
ReplyDeleteWally,
ReplyDeleteThe advertisments in Berlin are amazing! Not only are the ads very forward and interesting, its the way that they are displayed which make them stand out! The one advertisment that stood out to me the most was the Oakley Ad featuring Shaun White. His face was painted on a stair case and can only be noticed when your standing directly in front of it! I also noticed that their advertisments are using cool LCD's to display their ads! Im excited to travel other parts of the city and find new and exciting ads! I really enjoyed all the pictures in your blog! It gives your readers a visual image to the words your saying!!